About
Pure Element was founded by health and wellness enthusiast Teresa. With a background in the health and fitness industry,
Teresa approaches all Pure Element skincare formulations from a holistic health perspective.
“I have always been consciously aware that what we put ON our bodies is just as important as what we put IN our bodies.”
Trained as a beauty therapist in her 20’s at the first beauty school in Australia accredited in to bringing European skincare, treatments and beauty regimes to Australasia. Which lead in the field of modern beauty therapy and skincare technology at the time
and was on a par with other schools in Paris, London and New York.
The journey into developing her own skincare line began when Teresa was unable to find any natural skincare that did not react or irritate her sensitive skin. She starting developing and creating her own formulations. After many experiments and multiple tests she discovered that her skin was reacting adversely to essential oils. Not stopping there she decided to find what the physiological reason behind this would be.
Her research revealed that there could be many probable causes to someone having an reaction to essential oils.
The first most obvious possibility due to the concentrated fragrance that essential oils contain.
With a high percentage of chemical components phenols or aldehydes. That can carry the risk of causing skin irritation.
Essential oils also have the ability to interact with other substances in the environment.
This may cause them to act as allergens in sensitive individuals or those who suffer from environmental allergies.
Essential oils are highly therapeutic and volatile substances in there own right. Containing properties that are antiseptic, anti-viral,
antibacterial and anti-infectious. These components directly effect both the skin's good and bad flora, disrupting its delicate mantel.
There long term and over use can cause skin dehydration, leading to rashes, contact dermatitis or irritation to those with sensitive skin.
This has lead us to the firm belief and understanding that essential oils are not useful in general daily application to skin.
Essential oils can be beneficial as a natural therapy when used at a therapeutic level. A thorough skin analysis should
be performed by a trained practitioner to determine which essential oils be best used to treat specific skin conditions.
If a skin condition persists it is highly recommended that it be looked at by a dermatologist.
The big realisation came that there would be others faced with the same dilemma, having difficulty finding non-reactive natural skincare.
Teresa says "Its really unfortunate when people have negative experiences with natural skincare products and feel unable to use them due to adverse skin reactions. Then feeling that they have no other choice but to stick to conventional chemical based products or perhaps even worse using nothing at all which ultimately leads to dry, damaged, premature aged skin".
Inspired by the dictionary meaning of
PURE
'Not mixed or adulterated with any other substance or material. Without any extraneous and unnecessary elements.'
Teresa decided that the opportunity to develop her own skincare range was eminent having discovering a niche market that was screaming out for clean, unscented, organic natural skincare that was both highly effective and nutritious.
Pure Element was born, the beginning of unadulterated skincare.
The chief aim of Pure Element is to keep skin healthy and beautiful.
Our skincare range consciously supports the natural ecosystem of the skin.
All of our products contain key nutrients and natural actives that restore, hydrate, nourish and transform
the skins protective lipid barrier to a healthy functioning state.
None of its products contain any ingredients that destroy or disrupt the delicate mantle of the skin.
Made without the use of any harsh surfactants, synthetic emulsifiers, preservatives, polymers, fragrances, or essential oils.
100% plant based, organic natural skincare designed to meet the high standards and demands of today's Modern Day Purist.
A pure synergy of potent plant nutrients that revitalise, regenerate, replenish,
and rejuvenate skin naturally to a healthy beautiful state.
Pure Element believes that the health and beauty of skin depends on a delicate balance between the cells,
of which it is made up of and the bacteria that live on its surface.
Skin is the largest organ of our body and is the first line of defense against external environmental aggressors.
It resists penetration of microorganisms and potential toxins while it retains moisture and nutrients inside the body to protect our vital organs.
Our skin has an ecosystem all its own, hosting approximately 1 billion microbes per square centimeter.
These microbes play a vital role in the overall health and function of the skins barrier.
Developing a healthy skin ecosystem forms a true and proper shield for the skin.
Much the way the flora inside our gut protects and provides a barrier to pathogenic organisms within our body.
Due to modern day lifestyles, diet, hygiene practices we have altered the microbial condition of our skin.
Over use of cosmetics, detergents, hygienic cleaning products, soaps and essential oils are potential factors that contribute to these changes.
By stripping the skin of its naturally occurring oils, living bacteria and good microbes.
Maintaining the skin barrier correctly is the beginning of healthy beautiful skin.
By providing a healthy nurturing environment the microbioata begin to flourish to optimal levels.
The barrier function of the skin stays intact and the overall health of the dermis improves to support the skin’s natural ability to
self heal, renew and self regulate.